Digital Marketing Executive

Experience : Minimum 3 years
Location: Hyderabad
Company: Rugged Monitoring

Job Summary:

Rugged Monitoring is seeking a skilled and proactive Digital Marketing Executive with a minimum of 2 years of experience to drive our online marketing strategies. The ideal candidate will be adept in executing Google Ads, LinkedIn campaigns, and Search Engine Optimization (SEO) while contributing to enhancing our brand’s digital presence in the electrical asset monitoring domain.

Key Responsibilities:

• Campaign Management:
  • Plan, execute, and optimize paid campaigns on Google Ads and LinkedIn Ads to maximize ROI.
  • Perform regular analysis and optimization of campaign performance metrics.
• SEO Strategies:
  • Conduct keyword research, on-page/off-page optimization, and link-building strategies.
  • Monitor and enhance website rankings on search engines using tools like Google Analytics and SEMrush.
• Content Marketing:
  • Collaborate with content creators to design and publish engaging, SEO-friendly content for blogs, websites, and social platforms.
• Performance Analysis:
  • Track key metrics like CTR, conversion rates, and lead generation; prepare detailed reports.
  • Conduct competitor analysis and market trend evaluation to stay ahead.
• Social Media Marketing:
  • Manage Rugged Monitoring’s presence on professional and social platforms.
  • Create compelling posts and ad copy aligned with business goals.
• Email Marketing:
  • Design and execute email marketing campaigns to nurture leads and build relationships.

Qualifications and Skills:

• Educational Background: Bachelor’s degree in Marketing, Business, or related field.
• Experience: At least 2+ years in digital marketing with expertise in Google Ads, LinkedIn Ads, and SEO.
• Technical Proficiency: Familiarity with Google Analytics, Google Ads Manager, HubSpot, Zoho or other CRM tools.
• Strong analytical skills with the ability to interpret data and metrics.
• Excellent verbal and written communication skills.